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Grant Growth

The Google Ad Grants course for nonprofits

Google Ad Grants course,
made simple.

Learn by doing as you follow a complete nonprofit account build and apply each step to your own organisation. You’ll set up tracking, launch Search and Performance Max, then use the first traffic to decide what to improve.

Get lifetime access · €149 See every lesson →

8 modules · 42 written lessons · full-course PDF · optional workbook

Inside Grant GrowthA practical Google Ad Grants course with lifetime access
Grant Growth course interface showing Module 4, Build your PMax campaign, with workbook and course PDF navigation and a worked Harbour Home example.

Where are you starting?

Apply, build or fix an existing account.

01 / APPLY

“We don’t have a grant yet.”

Check eligibility, prepare the website and complete nonprofit verification and Ad Grants activation.

02 / BUILD

“We’re approved. Now what?”

Connect measurement and build your campaigns alongside the worked example, using the optional Build Along tasks to record decisions for your own organisation.

03 / IMPROVE

“Our account barely delivers.”

Work through account status, keyword reach, geography, bidding and expansion controls in an order that helps you find the actual constraint.

The curriculum

The settings.
The examples.
The decisions.

Google’s documentation explains individual features; the course shows how I put those features together in a Grants account and what I check once it starts bringing in traffic.

One fictional homelessness charity connects the lessons, from housing advice searches and volunteer ads to winter appeals and Maps.

01Understand the strategy4 lessons
  • Welcome to Grant Growth
  • Meet your instructor
  • How Google Ad Grants differs from Paid Google Ads
  • The account we’re going to build
02Get ready to advertise5 lessons
  • Apply for Google Ad Grants
  • Get access to the right account
  • Prepare your landing pages
  • Connect GA4
  • Choose and test meaningful conversions
03Build Search9 lessons
  • Create your Search campaigns
  • Build useful ad groups
  • Choose keywords and match types
  • Write Responsive Search Ads
  • Add assets
  • Set bidding and budgets
  • Turn on AI Max
  • Add initial negative keywords
  • Launch Search
04Build Performance Max6 lessons
  • What PMax does in Ad Grants
  • Build your PMax campaign
  • Search themes and audience signals
  • Use Final URL Expansion
  • Add Maps if relevant
  • Launch PMax
05Launch and learn from traffic6 lessons
  • Your first days after launch
  • Learn from search terms
  • Check where Google sent visitors
  • Clicks, but the wrong people
  • Relevant visitors, few conversions
  • Improve what the account has found
06Troubleshoot and grow5 lessons
  • No impressions or very little delivery
  • Ads disapproved or delivery has fallen
  • Conversions missing, duplicated or implausible
  • Policy and account health
  • Scale relevant reach
07Advanced optimization4 lessons
  • The high-tCPA test
  • Experiments worth running
  • Scale your work with Google Ads Editor
  • When more control is worth losing reach
08Run the account from here3 lessons
  • Your weekly account review
  • Your monthly review and reporting
  • After day 30

Included with your course

Use it while you build.
Return when you get stuck.

  • 42 written lessons across 8 modules, with saved progress
  • Worked Search ads, keywords, sitelinks, PMax asset groups and URL decisions
  • Conversion setup, launch checks and ordered troubleshooting
  • The complete course as a downloadable PDF
  • An optional, editable workbook in the same build order
  • Lifetime access and subsequent course updates made available in your account

€149One-time payment · lifetime course access

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Already enrolled? Sign in with your checkout email.

Independent training. No guarantee of grant approval, full grant spend or fundraising results.

Before you buy

Is this the right course for you?

This course is for nonprofit marketers, consultants and Google Ads specialists building or improving an Ad Grants account. Basic digital-marketing familiarity helps, but previous Ad Grants experience is not required.

This is a self-paced, written course, not a video course. It includes worked examples and exercises rather than a managed advertising service. You will need access to the relevant Google accounts and, where required, someone who can change your website or tags; the course does not promise donations.

Level
Application and setup through Grants-specific automation, diagnostics and advanced bidding tests. Experienced advertisers can go straight to a topic.
Format
42 online lessons, worked examples, optional workbook and the full-course PDF.
Access
€149 once. Use the email entered at checkout to request a secure sign-in link after payment is confirmed.
Support
Course or access questions: hello@adgrantgrowth.com. Individual account consulting is not included.
Refunds & terms
Read the terms and digital-content withdrawal information before paying. Statutory rights are preserved where they cannot be excluded.

Created from hands-on Ad Grants experience

Created by Niklas de Goys

Niklas works with Google Ad Grants across international nonprofit accounts, with a focus on paid search, campaign structure, measurement and growth.

Meet your instructor →

Free guides

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